For a hundred years I’ve adored Karl Lagerfeld’s leadership, taste, and style. Today I was BLOW-AWAY to discover that he choose the same location in Paris for Chanel’s 2009/2010 Paris Collection Show that I choose for many shots while I was in Paris just this past May. Take a look, and say ahhhhhh
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How many times have you heard “I didn’t know you guys did that” or “I couldn’t find your contact information so I went with the other guy. . . “
It’s human nature to choose the resource that is most convenient and familiar. But how do you stay in front of your prospects and customers without breaking the bank?
The answer lies in utilizing email blast programs that distribute short, meaningful emails to key prospects and customers. Bite-sized and very effective!
It’s impossible to stay in front of all of your prospects - all of the time, but an email delivered right to their desk allows you to keep your name in front of them in a polite and professional manner at minimal cost.
3 reasons why you should use email programs:
1) They’re inexpensive -no postage or printing
2) They offer the flexibility to make last minute changes
3) They enable you to track responses in real time
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An average cafe creme at any Paris bistro is awesome. Never has any city inspired like that of the city of lights. Throw-in the most famous sculpture in the world, Rodin’s Thinker, the Eiffel Tower in the evening hours, and a plate of mussles baked in garlic parsley sauce and you’ve got your average day in Paris.
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BEFORE
AFTER
This is a brand new site Grabiner/Hall just launched. The candid testimonial from our client goes like this:
“Dentistry is such a dull subject and G/H made it interesting. Not to mention that dentistry is something people just run from… I kept asking myself how do you make it interesting. That is what G/H did for us. They took our info and presented it in a way that was relevant to the consumer.”
Marie goes on to say “The web companies we worked with in the past wanted to just take the content and upload it… programmers that touted themselves as marketing experts. Grabiner/Hall was a pleasure to work with and now we’re implementing a public relations campaign and marketing program to bring new patients through the door. We intend to grow the awareness of our high quality and scope of services and professionalism.”
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Reason #3: New Ideas. New Approaches.
An outside agency works on solving marketing challenges for a variety of clients, across a number of industries. We have found that many times a solution that we have developed for a specific vertical industry (i.e. application development or manufacturing) can become an extremely effective tool, or approach, when modified for use in another vertical – such as entertainment or home fashion.
Because of this, the outside agency is constantly exposed to and creates new ways to promote its clients wares to the marketplace. New ideas are tested. Many work. Occasionally, some do not. But it is a learning experience, and that experience and the information uncovered quickly becomes knowledge that when applied to the next project, for the next client, came make the difference between a huge success and a minor victory.
This is just one of the many reasons why Grabiner/Hall has been able to consistently provide successful creative solutions to it’s clientele – regardless of the industry.
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Reason #2: New Ideas. New Approaches.
An outside agency works on solving marketing challenges for a variety of clients, across a number of industries. We have found that many times a solution that we have developed for a specific vertical industry (i.e. application development or manufacturing) can become an extremely effective tool, or approach, when modified for use in another vertical – such as entertainment or home fashion.
By working with a variety of clients in a number of industries, the outside agency is constantly exposed to, or developing new ways to promote its clients wares to the marketplace. New ideas are tested. Many work. Occasionally, some do not. But it is a learning experience, and that experience and the information uncovered quickly becomes knowledge that when applied to the next project, for the next client, came make the difference between a huge success and a minor victory.
This is just one of the many reasons why Grabiner/Hall is able to consistently provide successful creative solutions to it’s clientele – regardless of the industry.
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There are a number of advantages to using an outside agency to assist in your marketing efforts. But, only if it’s the right agency.
Reason #1: A Fresh Perspective
One of the downfalls to producing marketing materials in-house is that the creative team is so close to the product that they occasionally have a problem “seeing the forest through the trees”. They can develop tunnel vision, focusing solely on one particular feature or benefit of their product or service, and ignoring others that may offer stronger, more effective messaging when developing marketing materials (i.e. direct mail, ads, and sales collateral).
An outside agency comes to the table with no preconceived ideas. If they do their job properly, they ask questions. Lots of them. And the data they collect and digest about their client, and the client’s product and/or service, can many times uncover critical information that may seem quite obvious to the outsider, yet went untapped by the in-house team. This is a more common occurrence than one might expect. And it’s not a matter of missing the boat. It is simply a matter of being too close to the subject. Not being able to take a few steps back and look at the big picture.
Grabiner/Hall looks at the big picture…with a fresh perspective.
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One of my favorite words is ‘repurpose’. We strive to repurpose everything we produce at Grabiner/Hall. If we write copy for an email blast to customers, it can then be repurposed into a news item on the website, then enlarged to create a press release to send to the media. Actuarial types use the term economy of scale’… that works too!
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