Today I read this in Seth Godin’s Blog. I wanted to share it with our audience. I couldn’t agree more with his position.
You’ve probably seen it. The fish monger sees a decline in business, so they have less money to spend on upkeep and inventory, so they keep the fish a bit longer and don’t clean up as often, so of course, business declines and then they have even less money… Eventually, you have an empty, smelly fish store that’s out of business.
The doctor has fewer patients so he doesn’t invest as much in training or staff and so some other patients choose to leave which means that there are even fewer patients…
The newspaper has fewer advertisers, so they can’t invest as much in running stories, so people stop reading it, which means advertisers have less reason to advertise which leaves less money for stories…
As Tom Peters says, “You can’t shrink your way to greatness,” and yet that’s what so many dying businesses try to do. They hunker down and wait for things to get better, but they don’t. This isn’t a dip, it’s a cul de sac. It’s over.
Right this minute, you still have some cash, some customers, some momentum… Instead of squandering it in a long, slow, death spiral, do something else. Buy a new platform. Move. Find new products for the customers that still trust you.
Change is a bear, but it’s better than death.
Posted By: Kande In: Newsletter Tags:
For a hundred years I’ve adored Karl Lagerfeld’s leadership, taste, and style. Today I was BLOW-AWAY to discover that he choose the same location in Paris for Chanel’s 2009/2010 Paris Collection Show that I choose for many shots while I was in Paris just this past May. Take a look, and say ahhhhhh
Posted By: Kande In: Uncategorized Tags:
Grabiner/Hall has the good fortune to work with a fine company….Fine Fabrics of Santa Barbara. We’ve been hired to bring some buzz to thier annual SOLSTISS
Lace Event hosted in Santa Barbara during the month of August.
Why August? Because that is when the PARIS showroom of the world’s finest lace makers move 100’s of pieces worth $100,000’s into Fine Fabrics retail site, while all of France takes the month off! Since the showroom closes, we here in California have access to 2010 collection that all of the top designers viewed and used in their newest collections.
Photo attached shws how Stella McCartney used Solstiss Lace as an overlay on this green mini on Isla Fisher.
Posted By: Kande In: Newsletter Tags:
How many times have you heard “I didn’t know you guys did that” or “I couldn’t find your contact information so I went with the other guy. . . “
It’s human nature to choose the resource that is most convenient and familiar. But how do you stay in front of your prospects and customers without breaking the bank?
The answer lies in utilizing email blast programs that distribute short, meaningful emails to key prospects and customers. Bite-sized and very effective!
It’s impossible to stay in front of all of your prospects - all of the time, but an email delivered right to their desk allows you to keep your name in front of them in a polite and professional manner at minimal cost.
3 reasons why you should use email programs:
1) They’re inexpensive -no postage or printing
2) They offer the flexibility to make last minute changes
3) They enable you to track responses in real time
Posted By: Kande In: Uncategorized Tags:
We’re starting to see signs of business turning the corner, pecking through the shell of apprehension and doubt about spending. Our view is keen to budgets allocated to marketing and communications—and we’re definitely seeing increased spending.
When you think about it, a company still needs to generate revenue and can’t afford to stop communicating with prospects and customers—where the revenue comes from! And, if outbound communication isn’t occurring regularly you risk your competition usurping you…stealing your market share and more.
Communications (website, blogs, email blasts, etc) enable your company to take a leadership role in your industry. Companies investing in their communications have the vehicle to send proactive, upbeat messages and create an attitude that will reflect and influence how your organization is perceived; it’s people, products or services. Positive, smart and clever communication naturally increases the potential of your company. It’s a no-brainer.
Sure, it’s stressful to put your stake in the ground and push through the recession positioning your company in front of the crowd… but companies that adopt this attitude will find themselves leading in revenues and market recognition when this recession recedes.
Posted By: Kande In: Newsletter Tags:
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